All posts by Victoria V

What is a HIPAA Breach?

What is a HIPAA Breach? HIPAA Breach Basics

The HIPAA Breach Notification Rule, 45 CFR §§ 164.400-414, requires HIPAA covered entities and their business associates to provide notification following a breach of unsecured protected health information. Similar breach notification provisions implemented and enforced by the Federal Trade Commission (FTC), apply to vendors of personal health records and their third party service providers, pursuant to section 13407 of the HITECH Act.

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Protecting Patient Privacy- Brought to you By CAM HIPAA Solutions 888-959-0220

10 Strategies for Protecting Patient Data

With cyber criminals actively targeting healthcare, Rick Kam, president and co-founder of security firm ID Experts, argues that the threats to protected health information have never been greater. As chair of the PHI Protection Network, a collaboration of vendors working to expedite adoption of PHI best practices, Kam also believes there are some critical strategies healthcare organizations can employ for protecting patient information.

The best place to start, he says, is with a risk assessment that serves as an inventory of where an organization’s patient information lies within and outside of the organization. But the other 10 strategies for protecting patient data are just as necessary.

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What is Protected Health Information (PHI)? Brought to you By CAM HIPAA Solutions 888-959-0220

What is Protected Health Information (PHI)?

According to the US Department of Health and Human Services, protected health information (PHI) is individually identifiable information (see below for definition):

1.  except as provided in item 2 of this definition,

  • transmitted by electronic media;
  • maintained in electronic media;
  • transmitted or maintained in any other form or medium (includes paper and oral communication).
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Healthcare and Social Media Case Studies -Brought to you By: CAM HIPAA Solutions 888-959-0220

3 Case Studies on Health Care and Social Media

The rise of digital technologies has impacted many businesses globally including healthcare. Check out these 3 case studies on health care and social media.

1.  Accesstec: Implement a social business strategy

This Case Study Brought to you By: CAM HIPAA Solutions 888-959-0220

AccessTec, who provide and implement proprietary Electronic Healthcare Records (EHRs) in primarily third-world countries, have recently been recognized in a report commissioned by the Bill and Melinda Gates Foundation as having the most effective EHR solution available in the world today. Accesstec sells its system (ACSiS) to national health jurisdictions. As such, not just individuals but also enterprises are important stakeholders in the overall social media strategy. We were engaged to develop a transformative social business architecture for this small New Brunswick company.


We created a social business strategy.


This organization to rapidly scaled their product and services around the globe, and have been selected as implementation partners in 2010.



2.  Novartis: Prevacid®24HR Panel

Prevacid Box

Prevacid®24HR marked the first release of an OTC Proton Pump Inhibitor (PPI) for the treatment of frequent heartburn in its original formulation. Novartis aimed to launch Prevacid®24HR into a market dominated by its leading competitor’s heartburn treatment and position the product as a superior alternative.

Novartis sought to ignite word of mouth and product demand prior to the launch of Prevacid®24HR, and source and identify clinically appropriate, influential frequent heartburn sufferers to participate in other PR, marketing, and consumer insight initiatives.


Cultivate a panel of clinically appropriate, influential frequent heartburn sufferers who would not only be the first to try out and document their experiences but evolve into brand ambassadors for use in product marketing. The Prevacid®24HR Panel program involved a 2-week trial of the product with panelist activities including video diaries of their trial experiences and heartburn-related lifestyle conversations with other panelists.



Prevacid®24HR is now the #2 branded OTC heartburn treatment and the fastest growing frequent heartburn relief treatment in this category (source: IRI Actual Change in Dollar Sales VYA)



3.  Alberta Health Services: Quit Smoking Campaign


Quit Smoking Example



Alberta recently instituted very progressive social and policy changes to reduce tobacco use. Our team was tapped to develop and implement a comprehensive social-marketing campaign to support those changes.


We designed our campaign to discourage youth smoking, direct people to resources to help them quit, and increase the number of Albertans who want to quit.


We’ve created a comprehensive social marketing program to reduce tobacco use in Alberta, Canada, based on global lessons, best practices and innovative approaches.

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24 Outstanding Statistics on How Social Media has Impacted the Health Care Industry- CAM HIPAA Solutions 888-959-0220

24 Outstanding Statistics on How Social Media Impacted the Health Care Industry

Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media impacted the health care industry in the last few years.

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