The rise of digital technologies has impacted many businesses globally including healthcare. Check out these 3 case studies on health care and social media.
1. Accesstec: Implement a social business strategy
AccessTec, who provide and implement proprietary Electronic Healthcare Records (EHRs) in primarily third-world countries, have recently been recognized in a report commissioned by the Bill and Melinda Gates Foundation as having the most effective EHR solution available in the world today. Accesstec sells its system (ACSiS) to national health jurisdictions. As such, not just individuals but also enterprises are important stakeholders in the overall social media strategy. We were engaged to develop a transformative social business architecture for this small New Brunswick company.
We created a social business strategy.
This organization to rapidly scaled their product and services around the globe, and have been selected as implementation partners in 2010.
2. Novartis: Prevacid®24HR Panel
Prevacid®24HR marked the first release of an OTC Proton Pump Inhibitor (PPI) for the treatment of frequent heartburn in its original formulation. Novartis aimed to launch Prevacid®24HR into a market dominated by its leading competitor’s heartburn treatment and position the product as a superior alternative.
Novartis sought to ignite word of mouth and product demand prior to the launch of Prevacid®24HR, and source and identify clinically appropriate, influential frequent heartburn sufferers to participate in other PR, marketing, and consumer insight initiatives.
Cultivate a panel of clinically appropriate, influential frequent heartburn sufferers who would not only be the first to try out and document their experiences but evolve into brand ambassadors for use in product marketing. The Prevacid®24HR Panel program involved a 2-week trial of the product with panelist activities including video diaries of their trial experiences and heartburn-related lifestyle conversations with other panelists.
Prevacid®24HR is now the #2 branded OTC heartburn treatment and the fastest growing frequent heartburn relief treatment in this category (source: IRI Actual Change in Dollar Sales VYA)
3. Alberta Health Services: Quit Smoking Campaign
Alberta recently instituted very progressive social and policy changes to reduce tobacco use. Our team was tapped to develop and implement a comprehensive social-marketing campaign to support those changes.
We designed our campaign to discourage youth smoking, direct people to resources to help them quit, and increase the number of Albertans who want to quit.
We’ve created a comprehensive social marketing program to reduce tobacco use in Alberta, Canada, based on global lessons, best practices and innovative approaches.